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http://bit.ly/INN_Top13. Regular guy. Obsessed shutter-bug.Consulting, Speaking, and Writing. Insurance Networking News Top 13 to Follow on Twitter
Strong words, Shel. I'm seeing this with my own eyes in the insurance space. Curious what others have to say about it. True?
"Leaders who willfully remain in the dark because social media is beneath them put the health of their companies at risk."
Tweeted and Shared widely. Unfortunately, the people that most need to see this won't - unless someone sends it to then via email! Right?
I ran a Social Tech Boot Camp in New Orleans for a large health insurance agency/third party administrator this past week. It was the collision of so many things, including sentiments of compassion from Katrina survivors for people in the thick of Sandy, the politics of Obamacare, and, to the point of this article, the swing of a leadership team from squarely against Social Tech to decidedly in favor. What struck me as I got to know the company is that the way they do business is PERFECTLY suited for an age of transparency:
The era of Social Tech is where all those great business practices will pay-off.
However, on the flip side, the opposite is also true. A word to the wise, FWIW: Beware of making statements which you don't know, OF A CERTAINTY, are true. Search Engines provide validation right at the fingertips, right now. Cliche's, industry jargon, corporate speak, and all the rest of the C-Suite bs will only intensify negative sentiment. Executives simply MUST know this stuff - there is no substitute.
An idea: Stop non-essential and discretionary activities, like the exercise in frustration called GOLF, during prime time (and derisively chuckling about "...twitter..."), and spend that time learning about Social Tech. You will be handsomely rewarded. Yes, you DO have the time.
IMHO: Learn Social Tech. If you don't, get out of the game now; YOU WILL get crushed by it.
Probably true re 2013. Things are moving REALLY fast. But if I said that to these folks, they might throw their paper and pens at me. LOL Thx for the Follow.
Mr. Jones... Spot-on. Great post. Using your own advice, I see. You definitely caught my attention with your headline. Btw, I Shared the link with a work group that is hyper-focusing on SEO and not SMO - Yes, you know who you are :-)
As I say in my Boot Camps, in the insurance space, circa 2012, we are finally transitioning from early adopters to mainstream. By 2017 or so, Social will be 'Mandatory'. Why? Because the next big technology advancement will build on TOP of Social, just like Social is build on TOP of eCommerce and Web properties. You have to have both to do Social correctly. And your Web properties must be effectively designed as both Destination and Conversation to maximize the Sharing opportunity described here-in.
Curious on other reader Comments. Any ideas on what the next big thing will be that builds on top of Social?
Thanks again. Tweeted.
Here are a couple other articles on the topic (sorry for the external links, but it seems appropriate. Luv you guys..).
I'm convinced. And more to the point, companies need to know that they WILL be help accountable - and WE will not be held hostage. I'd like to see a blog storm take them down - a new story we can all point to about what happens in the Social Tech world when you behave unethically.