Mike Wittenstein is the founder and managing principal of Storyminers, an experience and business design consultancy. Mike started designing customer experiences that delight customers and the supporting business designs that profit shareholders when he was hired by IBM to serve as their e-Visionary for Global Services. His team launched experiences for brands like Air Canada, Best Buy, and McDonald’s. Mike is a recognized expert on customer experience design with a global clientele. He works as a consultant, designer, and speaker using a methodology that helps organizations differentiate themselves on purpose and by design. He earned his MBA in services marketing from The Thunderbird School of Global Management. Mike lives in Atlanta and is a founding member of the Customer Experience Professionals Association.