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Great that some others as well try to underline and explain what things are when you take hype away
In many occasions for years I have tried to explain people in different occasions that "social media" = Interactive Internet. Next step in how to utilize Internet or how Internet evolves over time.
Same hype has been around "mobile internet" that it is somehow different than "PC internet". It is same Internet but how one can and should utilize different services from different devices based on their usage situation and occasion varies.