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Completly agree on stratedgy Drew & thanks so much for the comment!
Thanks everone for the comments!
I don't know about you all but, I'm not sure if social media being all the rage is a good or bad thing! On the one hand, it's great to grow the pie. On the other hand, there is lots (understatement) of mis-information flying around. Like Shannon said, this makes it kinda hard when you get to the clients or prospects.
The other part of this that I find interesting is defining sucess. It's amazing how many people we meet that can't define sucess for social or other marketing programs. Then, there's the whole area of buzz metrics and more pragmatic measurements. But, that's for another post :-)
Thanks Ben and Shannon! Me thinks some of these issues r tied to human nature. We used to get lots of referrals from traditional PR shops. Since realizing that they were leaving money on the table, many have begun to tweet. Problem there is that they don't teach customers best practices and will have you believe that social media is all about Twitter & Facebook.Agree with Shannon that by the time we show up, prospects are jaded to say the least.
The other thing we all know is that it's easy to focus on tactics. 'Tweeting' and Facebook Likes are easier to discuss than facilitating rather than moderating, mis-stepping and what it means to be transparent. Now that everyone understands social media, many have opinions on metrics, strategy (or, lack thereof) and tactics :-)
We also see a fair amount of CYA going on at a corporate communications level. Because communication depts. are being required to add social to their toolbox, many are trying to get up to speed as quickly as possible. Some even hire consultants or 'social media experts' to help them get the job done :-) Thanks again! Mitch
*Thanks Cindy and happy that you liked the article :-)