Mitch Arnowitz, managing director of Washington, DC-based digital communications firm Tuvel Communications, brings experience, creativity, and proven results to harnessing alternative media. A twenty-year veteran of traditional and interactive marketing, Mitch specializes in creating and leveraging relationships to drive loyalty and effectively market a person, business, or brand. Prior to founding Tuvel Communications, Mitch was Business Development Director of the Morino Institute Netpreneur Program where he helped emerging technology companies solve problems, make connections, and grow their businesses. In addition to working with countless companies one-on-one, Mitch is well known as creator and moderator of one of the Internet's most popular marketing discussion groups, the AdMarketing email list. An opinion leader, Mitch and his work are often quoted in newspapers such as The Washington Post and is cited for "best practices" by leaders in the marketing industry. He is also a frequent moderator and speaker at industry conferences, publishing award-winning marketing guides and interviews for respected industry publications.
April 19, 2012
Online community building skills come in handy whether you're using social networks, email lists or web forums to build relationships. Traction, or getting people engaged, is becoming the holy grail of social media marketing. We've compiled the following Rules of the Road, culled from our experience with clients. We hope that some of these rules help your online community building efforts.
June 18, 2011
"If you're thinking about implementing social media into your organization's marketing plan, here are 10 things to keep in mind as you're developing your strategy."
March 31, 2011
Contests and promotions through social media outposts like Twitter and Facebook are a great way to generate excitement and engage and involve your fans, friends and followers. It's a key way to get people interacting with your brand, product, event or organization in a meaningful way while helping you to identify your most enthusiastic advocates. Through our work with a variety of clients at Tuvel Communications, we've created and executed several successful social media contests & promotions. Along the way, we've been able to refine our efforts to maximize results while creating excitement and having fun! By sharing some of our tips, we hope that we can save you time while driving the results that you want. With this in mind, we've created our Top 10 list of ways to ensure that your social media contests & promotions are successful:
August 27, 2010
I recently attended the Digital Media Conference in Washington, DC and participated in the Social Media Marketing panel (check out video from the panel here). One question Elizabeth Shea, the panel moderator, asked participants was about social media pitfalls to avoid. Here's a recap of my answer: