Melissa is an Inbound Marketing Consultant with a specialty focus in social media strategy for wineries and small businesses. Her professional blog, which aims to help small businesses looking to enhance their marketing efforts, can be found on the Melissa Leiter Marketing website.
While most of us understand that being on social media for our small business is a worthwhile marketing endeavor we don’t always necessarily consider why our audience is on social media in the first place, which is ironic because that may be the most important thing to consider.
A key component to a comprehensive social media strategy is going to be consistency. Whichever social media platforms you choose, you are going to need to be posting consistently. So just how consistent do you need to be on those social media platforms?
My initial thoughts on the “Who’s Viewed Your Profile" option on LinkedIn were, “Wow, this is creepy!” But it makes sense. Naturally, we as humans are kind of narcissistic and curious. It’s natural that we look at others profiles to see what they are doing and we want to know who’s looking at ours.
Finding content to post on social media platforms can be incredibly challenging. While it may be easy to know what your friends will like on you personal page when you post, it is much more difficult to know what your target audience will like on your business page.
Start your own conversations. Now that you are spending some time engaging in real time in relevant conversations on LinkedIn, you also want to be sharing your own content and starting your own conversations. This is where you can really start to spread the message of your brand.