About me? That’s easy… I’m a Father/Husband, Son/Brother, Friend, Coach, Advocate, Sports fan, Author, Executive… In that order. If you are interested in what I do for work I’m an entrepreneur and marketing guy at heart. I am the CMO at TimeTrade, a Professor of Social Media at Clark University, and authored “Stand Out Social Marketing” (published through McGraw Hill). You can find me on Twitter (@bostonmike), LinkedIn or at my blog StandOutSocialMarketing.com, (I also blog at Social Media Today, Socialnomics, The Customer Collective, Business to Community, BostInno and others). I work with brands to help implement social media as part of their marketing mix and define marketing, demand generation and communication strategies that incorporate multiple new media channels. Reach out anytime at [email protected] (GO SOX!)
With so much information at their fingertips, you’d think shoppers would know exactly what they wanted before stepping foot in a store. But when TimeTrade surveyed 1,000 consumers, at least half of them go shopping before they’ve made up their minds. And that detail was only the tip of the iceberg when it comes to consumer behavior and preferences. It turns out that consumers had a lot to say about their retail experiences and here's what they revealed - the good, the bad and the ugly - and what it means for retailers today.