Join us for the premier social media, marketing, and communications event, brought to you for a second year by SMT. Summer pricing ends August 29, so make sure to buy your pass now!
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.>
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Laurent Tonnelier is co-founder and CEO of mobiLead, a company that provides an innovative software solution to connect brand owners with end users, consumers or patients, through objects, using optical (QR-Code, QR+™) and radio frequency identification systems (NFC).
Mr. Tonnelier holds a Postgraduate degree in advanced databases and a Master of Science in Computing Science and Management Information Systems.
Comparing QR Codes©, Visual Recognition and NFC could not be done this way.
Each technology has strengths and weaknesses.
QR Codes©, Visual Recognition, Steganography and NFC might be very useful if used correctly.
Any mobile content, any native application, any mobile Web Application should be able to benefit from those shortcuts to the Mobile Internet. No need to type a URL on your device to reach a Mobile website.Today, software such as Google Goggles and Bing Visual Search are able to embrase QR Codes©, OCR and Visual Recognition at once. On Androïd and Windows 8 devices, you may also use your mobile phone to read NFC tags.
Talking about brands, Visual Recognition has limits in the way to identify products. It may be easy to find a brand using it's logo; to find a specific type of products ; but there is no way to turn each box into a unique link to some tailored and personnalized information. To do so, you have to have a specific software; a software linked to a specific database. With QR Codes©, any ISO/IEC 18004 compliant reader points to the specific target stored in the QR Codes©. Each Visual Recognition software will point to a different target, allowing your competitor to use your visual to point to their content.
Even Google wrote they were unable to process an image and compare it to a database if not a printed image. In order process the image of a box, you have to have multiviews and lightings of the box. What could be done on a magazine, could not be done on a product.
Variable digital printing allows to turn each box into a unique link to some tailored and personnalized information from any reader. Each box is made unique, either having a unique identifier stored in a QR Codes©, a Steganography or an NFC tag. This is not waht Visual Recognition is able to.
Visual Recognition raises a good question but is obviously not the good answer.