Blue Thread Marketing
March 24, 2015
It's still early to predict whether Meerkat will be adopted by the masses. For now, Meerkat seems to have designed a social network that integrates the latest trends in digital marketing - mobile, consumable, personal, and seamless. As always, using a new platform is nice but understanding its strengths to provide consistent value will determine a brands success on Meerkat or any other social marketing channel.
February 15, 2015
While achieving an optimal balance between original and curated content is always a discussion, the debate boils down to: it’s both finding great content while also producing great content.
November 03, 2014
Last week, IBM and Twitter announced a unique partnership that indicates a shift in the value of micro content for brands.
September 10, 2014
In the micro-content and mobile world we live in, users consume content at lightning speed and text simply gets lost. Visual content is the only way to truly stand out and deliver strong messages and tell unique brand stories.
January 15, 2014
Looking back at 2013, there’s no doubt that non-profit organizations have matured in their ability to leverage social media to promote their causes. Snapchat is a popular social media platform being used by many brands. Non-profits can also leverage Snapchat to promote their causes.