With all of the discussion of digital personalization, the internet still seems to be a bit impersonal. Companies looking to distinguish itself will create multiple opportunities to engage and communicate with its customers by offering an optimal customer experience on any digital device.
Instagram was designed for visual storytelling. That’s a fact. The fashion industry relies on powerful imagery to sell. I n some ways, fashion and Instagram were almost destined for each other. The powerful visuals on Instagram are ideal for promoting and evoking expression that’s iconic of the fashion industry. Great, so the fashion industry can use it. What about all the other non-fashion focused brands? Is there room for these less trendy brands on Instagram too?
It's still early to predict whether Meerkat will be adopted by the masses. For now, Meerkat seems to have designed a social network that integrates the latest trends in digital marketing - mobile, consumable, personal, and seamless. As always, using a new platform is nice but understanding its strengths to provide consistent value will determine a brands success on Meerkat or any other social marketing channel.