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Great advice, Jay! I especially love #6 & #9. For as long as I can remember, I've created what you call, stalker lists. I've always told clients how important it is to find those people who you want to get to know, bookmark their blog and comment on it on a daily basis and share their content consistently. But like you said, not in a creepy, "I'm just doing this to get something about of you" kind of way. Do it in a genuine way, in a way that shows you're truly interested in what they have to say and hope they'll be interested in what you have to say.
And I'm SO glad you stated #9. I had a client once who would send me new case studies every.single.day. He expected me to take this informaton and be enlightened or something. Case studies are great, but while they may have worked great for that one company, that doesn't mean it's going to work exactly the same for every company.
Out of all these great ideas, though, general time management is so important. I have to schedule specific times to interact with people and reply to comments, otherwise I'll get sucked in and get nothing done! :)
Yes, sometimes traditions can come naturally by simply engaging with your audience and figuring out what they like. But if you're in a specific genre, like the music industry, then it would be really fun to post a 'song of the day'. And if you don't get good responses from that, then you can change it up or ask your audience what they would like to see more of.
Sometimes you can't get traditions started unless YOU start them. :)
Thanks for the comment!
What really scares me is that she's positioning herself as an expert in her local area. I surely hope she doens't run her business the way that it sounded like she did in that email. Ugh!
It is a really interesting concept and I could see this going really well or really horribly - or both. I love the concept that people can directly send a video response without having to do more than click a button on your Facebook Page. But I can also see people abusing that feature to send really inappropriate messages.
But outside of that, it's cool! I do wonder how many people use the feature?
Cool idea! Definitely not for every business, but I can see this working for a lot of businesses.
I really love at the end that you mention it takes consistency. Because even though all these things do work, sometimes they don't take real effect for a while. It takes time and a consistent effort to increase fans. :) Great list!!