Marketing and Analytics
December 11, 2014
Here are my top five reasons (with both good and bad examples) why your online marketing campaign will fail, crash and burn. From poor execution to lack of creativity, these top reasons are critical to work around to ultimately lead to marketing success. For added fun, I’ve even included a social experiment below in red that I need your help with (but feel free to skip ahead to #1).
July 29, 2014
Tying social media marketing the bottom line, through multichannel attribution and powerful (and even free!) tools like Universal Analytics, we can backtrack sales and return on investment to specific marketing channels to repeat what works and change what doesn’t. This post will prove true what many companies are coming to know: Social media marketing isn’t just child’s play, it’s big business!
September 08, 2013
While they may not have known it at the time, Larry Page and Sergey Brin were about to unleash the power of the World Wide Web and change business as it had been known for hundreds of years. A new industry of online commerce was being born, and along with it came everything we’ve come to know from digital advertising to social media marketing.
December 04, 2012
In marketing today, there’s a huge misconception between virality and value in what I’m calling the “Powerball Paradox.” On one hand, there’s the ever-present need to spread your messaging far and wide- while on the other, there’s the realization that shares and likes don’t pay the bills.
November 19, 2012
Though this formula has been the bane of marketers for the past decade, we can now begin to quantitatively analyze the variables and bridge the gap of obscurity that has typically marred social media marketing.