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Mike is co-founder of Content BLVD, a brand integration marketplace designed to connect brands and media partners for winning content strategies. Growing businesses since 1999, Mike has helped to make a lot of companies bigger by making them better. And at Content BLVD, they believe in creating marketing that consumers actually enjoy. From branded and sponsored content, to product placement and event sponsorships, Content BLVD helps brands reach the right audience, in the right place, at the right time.
Mike has written for, been quoted in, and kicked out of many fine establishments. Hopefully, he won't get kicked off the Content Blvd blog anytime soon.
Speak it, Brother. YOU are the secret ingredient in your blog.
I hate when I edit out my personality in the name of trying write with clarity or professionalism or whatever. All my favorite bloggers have a distinctive voice. Gotta work harder on mine.
Thanks for the feedback, Barry.
You don't think the title's a good hook? ;-)
I think anytime people are learning, their minds are changing. The article is really about framing up your persona and web presence in a way that is relatable, credible and therefore influential to the people who matter to your business.
You have a strong personal brand. I'm sure that predisposes people to accept and learn from what you write. It's my contention that many marketers need to hone their brands better. I probably could have expressed that more effectively.
As one of the many people who tweeted for a chance at the Esurance sweepstakes, I immediately looked at my wife and said, "I wonder what, if anything, they'll do next." And I hadn't given it a thought since.
Granted, asking new prospects to send a tweet is about the lowest bar of enagement possible, which helps dramatically grow the top of your sales funnel. But is there a funnel here? To your point, it's not clear that Esurance built one at all.
So that's the real question: Whatever your marketing strategy, what's the sales funnel look like? Follow up emails, an enewsletter, additional important updates pushed through social, etc?
On a related note, I recently wrote about what a bad idea viral content can be, especially when it doesn't help you get closer to your target audience. Sure, Esurance has a mighty big target audience, but that's no reason to hope poorly engaged Twitter followers somehow start buying.