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Natalie is a social media and content marketing strategist, specializing in the healthcare industry. She has over 5 years' experience helping government, small businesses and large healthcare companies grow and nurture relationships through content and communications strategies. Natalie is also an Olympian and 3-time Team USA athlete in rowing. She and her teammates in the women's quad sculls brought home a bronze medal from the 2012 Olympic Games in London.
Here's my own: Don't fall in love with your ideas just because you came up with them. Just because you've developed/created/nurtured something from start to finish doesn't mean it's good. We often times get caught up in the mentality of "it's my baby" -therefore, everyone will love it.
Thanks for this truthful and exciting read, Ross! -@natalieDellOB
Great read - the 62% male figure was the most surprising. Perhaps mixing in some Reddit or Imgur-style content might be something for brands to consider when developing new G+ content ideas. I certainly will!
Great tips - not just for CMO's but for anyone in the marketing department or discipline. Thanks!
Agreed. Outside of Google Analytics, do you have a recomendation for analytics software for folks who are just getting started with this?
How often should you change your meta description? Does changing it more often than not affect your SEO (negatively, that is)? Thanks for the article, BTW.
Irfan - Loved this, thanks for posting. If you had to choose one, what would be your favorite analytics/tracking tool for a small business on a limited budget? Thanks!