Ultimately, the goal with an online presence for any local business is: make money. Any time or money spent getting your local business online needs to be compared with the return it provides. Sometimes that’s easy to measure, and other times it can get pretty hard. That means you have to be selective about whatever investments you do make.
Over the past few months Google has been releasing what’s been dubbed as the “local carousel” as a new way of displaying local search results for various search terms. Data-rich listings continue to be made more prominent as Google looks to improve the quality and utility of search results for users.
Too many business owners throw their hands up and give up on reviews. It’s personal and it’s painful to read how someone misinterpreted and mis-characterized your service, product, or business. But, the absolutely dead wrong response is to walk away.