Neicole Crepeau is a tech industry veteran with experience in usability, information architecture, marketing, and content. As the Online Strategist at Coherent Interactive, she develops social media strategies and does social interaction design and mobile app design. @neicolec on Twitter
April 25, 2011
If you thought that social media would usher in an era when good content and products would rise of their own accord and get the attention they deserve from the appropriate, influential individuals on the merit of the content or product alone–well, it didn’t. There may be an occasional item that takes that path. Most will have to take the same old path they always have and apply traditional PR/media relation tactics.
April 18, 2011
Twitter chats are discussions that happen in Twitter, via hashtags. People meet online in Twitter at a specific time and use a specific hashtag, such as #solopor or #blogchat. Usually, chats are an hour long and have a facilitator, who may provide questions that people discuss in the chat.
February 18, 2011
Welcome to the Friday Five’s series. Each week, I ask selected Tweeps a question to answer in five parts. This week’s question: What are the five social media tools you can’t do without?
February 07, 2011
Razorfish’s Liminal study, just released, is the most important social media study so far in this new year. Why? Because it looks at social media engagement from the consumer’s perspective, asking questions of users to tell us what matters to them–not what marketing directors think matters to them.
February 01, 2011
Brands and companies need to develop clear messages, and then get internal and external “experts” to convey those positive messages. These experts need to be popular enough that their posts will be discoverable by consumers doing brand/product searches. Thus, building relationships with influencers has become even more important for brands/companies.