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Thanks, Tammy. Really, I'd see Twitter banning auto-tweets as a last resort, myself. I'd rather they didn't feel compelled to. Actually, I think ideally these tools would change their algos to help avoid too much duplication in people's streams.
Thanks, Steve. I'm glad you think so. Sorry for the late response. I only just realized this was picked up by SocialMediaToday.
I am so with you!! I've heard this same thing at different conferences, and it drives me up the wall. First of all, there is no one right way to use Twitter (or Facebook or LinkedIn). Second, as you show, there are plenty of organizations that use a logo and provide great information. One of the main reasons I use Twitter is to get interesting and useful information and stay on top of the tech and social media industries. I highly value feeds like Mashable's, Social Media Today, and a lot of others--and I don't want to talk with people at these organizations. I just want their great content.
Some people are on Twitter for relationships. Others are on for information. However, study after study shows that most people don't want a "relationship" with a brand (http://bit.ly/fdZQiI). Many people in social media have adopted this idea, because it came from the original social media advocates, that social media has to be personal, one-on-one conversations. That can be valuable and a great strategy. But it all depends. And people who think that this is how social media must be done aren't looking at the data. Focus on what consumers really want--guess what? It's not conversations with brand representatives!! The link above describes findings from Razorfish's recent Liminal study, which I highly recommend every #SM person read. It was a study of consumers asking what they want from engagement. Surprising results.
Sorry, but this is just incorrect. You don't need a marketer to design your website. You need a decent designer in the first place!! Apparently your friend hired a graphic designer/agency, but didn't hire solid web designers with IA's (information architects). My company builds websites. We'd never build a site with those kinds of errors!!
Our process always begins with discovery sessions focused on understanding the business, website goals, types of users, etc. We build personas to clearly identify the target users, create sitemaps & wireframes, and iterate on all of that to get a solid design that is going to meet the business and user goals. The solution is to pick a good company to do the work, and not one that simply does nice graphics!
I think you're dead-on, Marc. But it's not just tweeting sight on-seen. I think there's also a problem of RTing sub-par content simply because you want to help out your buddies, or return favors. It's a delicate balance if you build your reputation on both writing and sharing good content for your audience, but also are trying to build quid-pro-quo relationship with other influencers.
Glad you found it useful. As far as reading level on Facebook, in general, Facebook is more mainstream. Think sitcoms. Better for mainstream content at lower reading level and broad appeal topics, rather than niche technical topics. Based on that data, I've recenty adjusted some of my clients' social media strategies to use Facebook for much lighter content.