Neil is a digital marketing professional who currently serves as the VP of Marketing for interactive marketing start-up Uberflip. Neil has previously worked with global brands such as Kobo, Lavalife, and GlaxoSmithKline. Neil's expertise includes content marketing, online lead generation, web analytics, and digital strategy. Neil has an MBA from the Richard Ivey School of Business. Follow Neil at @NeilBhaps or visit www.uberflip.com/blog for similar thought-leadership content.