Niall Cook
Author, speaker and writer | @niallcookCreative by nature and analytical by nurture, my background includes more than 15 years of experience in digital media, including time speaking and writing about social media, advising blue chip companies on digital creativity, and leading social strategy at a leading global communications firm. I am currently focused on how digital and social media are changing the way we work and play.
29 articles by Niall Cook
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How Twitter's User Engagement Problem Affects Brands
Feb. 7, 2014 -
Aviva and Barclays Lead Sector in Corporate Social Media Use
Dec. 7, 2012 -
Which of the big PR agencies are most social?
July 30, 2012 -
FTC Guides on Endorsements and Testimonials: What it means in practice
Oct. 13, 2009 -
Is Enterprise 2.0 a crock?
Aug. 27, 2009 -
Help us write our social media guidelines
Aug. 24, 2009 -
Why augmented reality is the next killer marketing technology
July 10, 2009 -
Helping executives get things done
May 25, 2009 -
Social media influence cannot be measured
May 22, 2009 -
Calling all business marketers
April 24, 2009 -
Here comes the recession... and B2B spam!
April 8, 2009 -
Twitter: The New Mobile Marketing
Feb. 10, 2009 -
Five steps to a successful corporate Twitter presence
Jan. 25, 2009 -
Obama's Inauguration Address: How Did You Read It?
Jan. 21, 2009 -
Congrats to Ryan Peal
Jan. 21, 2009 -
Corporate Twitter Accounts and Online Reputation
Nov. 12, 2008 -
Obama's Technology Commitments
Nov. 5, 2008 -
Verifiability, not truth
Aug. 19, 2008 -
Is Google.com your company's real home page?
July 15, 2008 -
Google's reputation opportunity in the Viacom case
July 4, 2008 -
Enterprise 2.0 - It's Here!
July 3, 2008 -
PR Spam and Enterprise 2.0
June 4, 2008 -
A brighter shade of green
May 30, 2008 -
Is this really the press release of the future?
May 1, 2008 -
How your lawyers can damage your brand
April 16, 2008