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Nicholas is an 8 year veteran in the Digital Marketing space. His passion for digital marketing and analytics has helped many companies to build digital relationships for business and leverage opportunities in both web and mobile technologies by creating winning strategies that help companies grow and maintain their digital relationships.
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Hi Kay and Jessica,
I've experienced that my most targeted content usually get the most pull and conversions. So breaking your content into who it might be for (and writing to that segment) should pe part of your strategy, rather than just writing for all readers.
Kay, good on you for identifying the that different content types were missing!
I really like your article, but I think you've missed a valuable opportunity through Content Linking - just check out the article I wrote on it: http://socialmediatoday.com/nicholas-dureault/1251421/super-charge-your-content-marketing-content-linking.
I also agree that you shouldn't overtly keyword stuff or aim for a particular density of keywords but there is absolutely nothing wrong with spoon-feeding the search engines what you content is about by strategically using keywords - I wrote another article about it here: http://socialmediatoday.com/nicholas-dureault/1146116/content-marketing-seo-very-awesome-content-marketing-cheat-sheet-d
Everything else seems onpoint!
Thanks for the great article!
You are correct! Well nothing can be perfect...thanks for flagging this for me, I'll try harder next time! :D