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More than 10 years’ experience and 25’000 dedicated hours in the Digital Marketing space; the blend of Digital and Omnichannel Strategy is a real passion for me. I love creating the teams, systems and procedures for mashing up marketing strategy into measurable action.
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Hi Kay and Jessica,
I've experienced that my most targeted content usually get the most pull and conversions. So breaking your content into who it might be for (and writing to that segment) should pe part of your strategy, rather than just writing for all readers.
Kay, good on you for identifying the that different content types were missing!
I really like your article, but I think you've missed a valuable opportunity through Content Linking - just check out the article I wrote on it: http://socialmediatoday.com/nicholas-dureault/1251421/super-charge-your-content-marketing-content-linking.
I also agree that you shouldn't overtly keyword stuff or aim for a particular density of keywords but there is absolutely nothing wrong with spoon-feeding the search engines what you content is about by strategically using keywords - I wrote another article about it here: http://socialmediatoday.com/nicholas-dureault/1146116/content-marketing-seo-very-awesome-content-marketing-cheat-sheet-d
Everything else seems onpoint!
Thanks for the great article!
You are correct! Well nothing can be perfect...thanks for flagging this for me, I'll try harder next time! :D