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Owner of Fresh View Concepts- Web Design, SEO, and Social Media! I live to be social and teach others how to gain control of their social destiny. Avid Green Bay fan, boiled peanut lover, southern charmer.
A few good ways to connect with others would be to look through the "People You May Know" suggestions LinkedIn gives you. I have found that I do not know most of the people personally, but they are generally in the same field as me. Also, once you join a few groups, you will be able to connect with others that way.
Thank you! Yes, the more followers you have, the more interaction you are likely to achieve. Quality of followers is also important. You want people to follow you that have a really interest in the content you are posting.
For measuring the ROI of Twitter, I use HootSuite analytics to menasure how many people are clicking on the links I post. I also use Google Analytics to see who is going directly to my website from Twitter. The main measurement I use right now is interaction. If people are sharing and interacting with my content, that is the best ROI you can get!
If you need help or want to know any ins and outs of HootSuite, let me know!