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The intangibles of social media are what gives it great power for those who really use it well. The unmeasurable "bonds" with customers and the brand engagement that surrounds those bonds are paramount to building brand-equity and ensuring long-term success. Thanks for the great post!!!
"It really is about leveraging each other lists, followers, and fans for the benefit of all involved. Form just a few of these strategic partnerships and growth will not be linear, it will be exponential." So true...
Business is becoming more humanized by the day, and proper partnership building is crucial to social success. Thanks Brett, I'm now getting inspired to finally formalize a partnership with one of my local non-profits in Santa Cruz!
Thanks Brad, its definitely crucial to have good intent and build authentic brand equity for for the long term, even if the short term ROI is not impressive. Gots to be real these days. Cheers!