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I think your main take away is a great tip (really, it's more like a life lesson)... Balance.
So many things in life require a balance, social media(marketing) is no different. You always are trying to find that "happy medium".
Same thing with producing banners, signs, and other tangible marketing materials... We always produce the highest quality marketing materials as possible, but not all of our clients are served best by having the highest cost signage produced for their company. Some of our clients would benefit more by having twice as many signs at three-quarters of the cost. It's just about finding that perfect balance.
Which is always a lot of fun.
Keep up the good work Chris!