Join this webinar to learn how leading brands are adapting to meet the needs of their customers in social media. Panelists include Dan Gingiss of Discover and Kristina Libby of Microsoft. Register here!
Companies can learn a lot from Google’s top marketing masterminds. Google dominates the online world with the most desirable Internet product – search. Their marketing magic translates into basic principles any company can use to increase sales. So follow Google’s rules to improve the way you market your company and its brand.
Mediocre content can get by on a good strategy; and mediocre strategy can get by on great content. as long as one facet hits the right notes. Typically, that one facet is the one that gets the least coverage when we talk about the vital components of successful content marketing.
How does a cat that taught itself to write help you in luring that elusive client into buying your product? Simple: you use memes to connect with them. Memes are easy to consume, they’re shareable, familiar and funny. They really make a person feel like they are “in” on something.
We target content within an inch of its life. We build content for a specific audience; we sometimes even build content for a set social network. We target and almost actively limit social media shares. We do that because we want to focus on quality, not quantity. After all one strong lead is worth ten weak ones. But if viral videos like Gangnam Style teach us anything, it’s that second-hand sharing can be really effective.
It’s simple, just be original. Originality is what every writer strives for, there’s no reason content marketers should be any different. We should create new ideas and find genuine and interesting twists to put on our content. We should find our own ways to be exciting, interesting or funny, rather than jumping on a bandwagon.