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I read this article because I hope to always improve my writing. These points are valid and I believe that people should attempt to be grammatically correct; however, there are two side to this issue.
Being grammatically correct is important because bad writing is like eating an egg and getting a piece of the shell in your mouth.It stops the enjoyment of reading and afterwards all you can focus on is the bad grammar.
However, writing and speech are forms of communication between two people, the writer (or speaker) and the reader (or listener.) Rules are great for academics, but academics should never intrude upon the personal aspect of the communication. A good writer (or speaker) knows his reader (or listener) and communicates in the appropriate manner. Applying invented standards, (grammar and spelling are inventions of an academic world,) to every communication is inappropriate.
This is not to say that "I could care less," or that "I couldn't care less," it is just to say that if you know what I mean, then the communication was successful.
If we agreed 100% I would have to question your sanity. :)
I was a bit scattered in my response, but glad I got my points across. At the risk of sounding too gushy, these are paradigm shifting times. I believe that the business world as we learned/experienced it has changed almost overnight. Most people my age seem mystified by the changes and that makes many of them angry. In a five minute conversation with a business person I can usually tell if they are ready for a new business environment or whether they are fighting the changes at their own peril.
I can't remember a time in my life when the basic dynamics of business have shifted in such a short period of time. The key area is public image. Businesses used to 'manage' their public image by creating a facade. People, via the vast social media, see through that facade and now companies trying to play that public image managment game will find they are just digging deeper into a hole.
Thanks for the great discourse and allowing me to vent....I mean express my opinion.
I appreciate your response.
Regarding LinkedIn, a social media tool is a commodity only to those who use it. The stock price of LinkedIn says nothing about the effectiveness of the tool. LinkedIn is a poor attempt to apply social media to business. The net result is that it is a near static resume that likely out of date unless the user is looking for a job.
LinkedIn 'protects' people's privacy by making it difficult or at least awkward to connect with someone you don't know. The problem is that people who are only connected to people they already know aren't expanding into a wider social/knowledge base. Social media is most effective when people can connect to others they wouldn't connect with otherwise.
Facebook limits social contacts (you have to ask to be friends,) but many people accept those contacts unless the person seems like they are trying to sell something. The result is that new connections often have rewards to both people.
Twitter is really a business tool. By 'following' others and searching hashtags, a person can discover new information about topics they are interested in. Often this occurs days, weeks, or even months before a publication like the WSJ reports it.
The last I checked, the number of users on LinkedIn was stagnant compared to the growth of FB or Twitter. Even if it wasn't, LinkedIn doesn't have the dynamic usage that you find on Twitter and FB. People may have a LinkedIn account, but they live on FB and Twitter.
LinkedIn is a social media tool that a sales person would design. Twitter and FB are not. That's the difference. LinkedIn is effective for putting up a resume and with unemployment so high, that will keep it relevant to a selected market.
I could not disagree with you more, but this is exactly the type of sentiment I expected to hear when FB went public. Let's clear up some issues here.
Facebook will take a long time to make any recovery on its stock price. The reason is simple. Ask an white man with money (an investor) if they use Facebook. Their response will be vicious. They will say FB is a waste of time and/or that Facebook invades his privacy. The venom they will spew regarding FB would be amusing if it weren't so sad.
Facebook threatens investors because it displaces the historical power centers. Ten years ago a well placed article in the WSJ could create a stir over a company and that is how many poeple used media to make money. Now a blog can bring a company to its knees and Facebook posts play a major role in that process of the new free market.
I was not surprised by FB poor showing in the stockmarket. It should have been expected. Who would expect investors to love their arch enemy?
Now people are calling for Facebook to bring in people who destroy every investor-focused company. BAD IDEA! Despite American business's belief that the only way to make money is to ignore the customer and squeeze as much money out as possible, the best companies will survive by looking long term, not by ignoring what the users of Facebook want for the lust of the next dividend.
Companies don't need to igore profitability, but they should never worship it either. That worship bleeds the customer and eventually kills the company.
Mark Zuckerberg is the right leader for a customer focused enterprise. If you want to kill something, how about LinkedIn. Oh, nevermind, they're doing it all on their own.
Nice piece. I have to say my reaction was one of disappointment to learn that SWA has a strong Social Media observation team. Allow me to explain.
I like SWA and it is about the only airline I will fly; however, I have higher expectations from them than I would for any other airline. Since I blog on PR, Social Media, etc. I am quick to write about anything I see as poor customer service or missed opportunities. I have written at least two negative blogs about SWA, one about the MIA WiFi service and the other about an incident in Boston. While these articles only appear on my personal blog they don't get out into the general Social Media market, but when I post I flag them on Twitter using SWA hashtags.
I did not write my blogs with the intent of getting a response from SWA, but from a Social Media and PR standpoint I feel strongly that a company should respond and respond quickly to any comment about their company, especially if it is negative.
However, according to your summary of the SWA Social Media capabilities, they have a significant monitoring operation and they have most likely read, and decided not to respond to my blogs. Personally that bugs me, but from a PR point of view it means they are leaving customer issues hanging out on the Internet. Issues that will remain there 24/7/365 that will show up in a Google search. It is one thing to be ignorant of your customer, but it is an insult to have the customer know the company is aware of an issue and chooses to ignore the customer.
I'm probably being unreasonable, but I think a company with a really good Social Media team would not let any opportunity go to address an issue or concern.
Thanks again for the post!
Thanks for the comment and I'm glad it gave you a chuckle. I'm with you, I try not to overthink the numbers thing. It should come naturally, not by design.
Have a Happy New Year!