Peter is the marketing manager for Unmetric, the social media benchmarking company. He is an avid writer and blogger, gets excited by social media metrics and dreams that one day he will play for Manchester United.
The most important new feature for me is the highlighting of the most engaging tweets. I see this as Twitter taking its first step towards making information more relevant. The success of Twitter was due to the short, simple tweets that people could consume easily, but now that the company is publicly listed, it will be under the same pressures as Facebook to monetize its audience.
2013 may have been filled with blockbuster movies coming out of Hollywood, but while tinsel town decided to stick to reboots and sequels, the advertising world got creative to make us laugh, cry, desire, reminisce and even watch in awe as a 53 year old puts us all to shame with his flexibility. To...
Walmart and Target show other grocery stores how it’s done on Facebook, while Meijer keeps it fresh on Twitter with some interesting campaigns. Kmart takes the throne as the King of YouTube with some hilarious and engaging videos while Whole foods is pinned on the top of the Pinterest Table.
By now we’ve seen everything that could possibly be debated, discussed, dismissed, disputed about Jeff Bezos’s buy of the Washington Post. Every media pundit and speculator puts Amazon at the center of the narrative, but Amazon didn’t buy the Washington Post: Jeff Bezos did.
British Airways takes an emotional stance in their brand video and shows us that home is where the heart is. The spot brings together a mom and her son who live on the opposite ends of the earth and have not seen each other in over 5 years. This video, a great effort by British Airways, received close to 160,000 views in period of 2 days.