Peter Auditore
Principal Researcher, Asterias Research | @pauditorePeter J. Auditore is currently the Principal Researcher at Asterias Research a boutique consultancy focused on strategic and executable marketing communications for the millennium. Formerly Mr. Auditore was Head of SAP's Business Influencer Program and is a Senior Fellow at the Society for New Communications Research. As a veteran of four technology startups including: Zona Research (Cofounder), Hummingbird (VP Marketing Americas), Survey.com (President) and Exigen Group, (VP Corporate Communications), Mr. Auditore has twenty years of experience in selling and marketing software to LE and SME organizations worldwide. A frequent speaker at industry conferences and tradeshows, Mr. Auditore has written many technology press articles and industry white papers. He holds BS and secondary teaching degrees from the University of Massachusetts at Amherst. From 1980-1989 Mr. Auditore became an accomplished and published fisheries scientist, after participating in ocean going research, which included submersible and surface research vessel operations at the National Marine Fisheries Service in Woods Hole, Massachusetts.
36 articles by Peter Auditore
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The Year of the Social Predator Has Arrived & The Social Mind
Jan. 25, 2012 -
The Business Software Decision Power Shift
Aug. 9, 2011 -
Innovating the Customer & Citizen Experience
July 14, 2011 -
The Sound of Your Customers
June 28, 2011 -
Customer-Centricity and The Kings of Big Data -- What They Collect About You
June 13, 2011 -
Innovating the Customer Experience
May 19, 2011 -
The Social Customer Experience & Bistro Ralph
May 11, 2011 -
The Social Media Data Tsunami
April 27, 2011 -
Sustainability, Brand and Customer Experience Management
April 5, 2011 -
The Social Media Crescendo Effect
March 15, 2011 -
The Year of the Social Customer has Arrived & My Top Ten 2011 Social Media Predictions
Jan. 17, 2011 -
Social Media Rules of Engagement & $10,000 a Tweet?
Dec. 6, 2010 -
The Social Predator
Nov. 9, 2010 -
The Ecosystem of Influence
Oct. 7, 2010 -
Measure Me: Profiling Social Media Influencers & Analysis Paralysis
Sept. 29, 2010 -
United Parcel Service Gets Social Media & Customer Service
Sept. 14, 2010 -
Everyone Is a Journalist
Aug. 31, 2010 -
The Odd Couple: Aligning Business and IT
Aug. 12, 2010 -
The Social Customer Goes Mobile
July 28, 2010 -
The Four Cs of Social Media Marketing: Content, Connection, Communications, and Community
July 16, 2010 -
Why you need to know your Social Customers: Because they control your brand!
June 22, 2010 -
British Petroleum Begins a New Era of Responsibility for NGOs
June 1, 2010 -
Designing a Social Media Peer Group for Best Buy: ebikeplace.com
May 4, 2010 -
The Economics of Social Business
April 22, 2010 -
Silo Busting is Key to Achieving the Customer Centric Enterprise
April 6, 2010