Peter Friedman is a social media visionary and veteran with 30 years of online community and social media experience helping companies engage 1:1 with customers at scale. He is the founder, Chairman, and CEO of LiveWorld, a trusted social media partner to the world's largest brands, including the number-one companies in retail, CPG, pharmaceutical, and financial/travel services. Prior to founding LiveWorld, Peter was the Vice President and General Manager of Apple's Internet Services Division, overseeing the creation and management of AppleLink, eWorld, AOL, and Salon. Early in his Apple tenure he was a member of the Macintosh Division. He is a fine art photographer and celebrated public speaker. His writing on social media can be found at The Huffington Post and across the web. Peter's new book, "The CMO's Social Media Handbook, A Step By Step Guide For Leading Marketing Teams in the Social Media World" has just been released. He holds a bachelor's degree in American History from Brown University, and a masters In business administration from The Harvard Business School. Peter's life-long mission is to help people create more value together than they can alone, through collaborative relationships.