Paul Greenberg

Owner, The 56 Group LLC |

In addition to being the author of the best-selling CRM at the Speed of Light, Paul Greenberg is President of The 56 Group, LLC, a customer strategy consulting firm, and BPT Partners, LLC, a training and consulting venture that has quickly become the certification authority for the CRM industry. His book, CRM at the Speed of Light: Social CRM Strategy, Tools, and Techniques for Engaging Your Customers, now in its fourth edition, is in 9 languages and been called "the bible of the CRM industry". Paul is also the co-chairman of Rutgers University's CRM Research Center and the Executive Vice President of the CRM Association. He is a Board of Advisors member of the Baylor University MBA Program for CRM majors, a unique national program. He is a core member of the Board of Advisors for the Center for American Progress, the leading policy thinktank in Washington D.C.

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19 articles by Paul Greenberg