Phil leads PwC's Social Media Governance service, responsible for the review and implementation of effective Governance frameworks to support Enterprise Social Platforms and External Social Media. Social Media offers a wide range of benefits and those companies which effectively harness it grow rapidly, increase market share and drive innovation. However, appropriate Risk Management and Governance must sit at the heart of the Social Strategy if it is to be a success in the long term.
Phil's expertise in Social Media stems from his experience using Web Technology to better manage financial and operational data. He has lead engagements across a broad range of industries, including in Banking and Finance where he lead the development of a secure web-based payment system and a large-scale customer-facing web application to capture trade data.