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Barry, thank you for bringing back some awesome memories. I too went down that path and see the connection. And love the tips you give to help us learn.
-Peter Odryna CEO SocialEars
Hi Nathan, great quick summary of the new Klout. One of the long time flaws in the Klout score was that it ignored topical focus. Sure Justin Beiber has a Klout score in the 80's. Far higher than SocialEars' score of 56. But he's irrelevant and that's the rub.
I think there article recommendation capability is a great start because at last there is some notion of topic in the website, though probably not in the score as far as I can see. And the #1 recommended article is way off topic for us. SocialEars focuses on Social Marketnig Analytics and Engagement. Not recruiting.
My attempts to add 'Social Marketing Analytics' failed. Klout wouldn't let me define that term. No idea why.
So it's a start. Influencer analysis is a very difficult area. Let's see if Klout can finally include relevance to their score so that it can be useful for more than just bragging rights.
-Peter Odryna CEO SocialEars
p.s. This article came up #1 in the What's Hot section of our own Social Marketing analytics using SocialEars.
Thank you, thank you, thank you for using the word 'curate' correctly. So many people in the media business confuse the act of curating an article with the act of sharing it. A museum curator does both.
Finding great articles, and hence being a curator, is really hard. If you just use social share counts by the time you find an article it's old news. There is a reason the word 'new' is in news.
SocialEars with its predictive analytics serves our purposes beautifully. In fact it found and served up your article in our real-time top-5 just a short time after you published it.
This is a must-read article for everyone involved with Content Marketing. The section on "Revenue is Real" is especially important because it shows that lead conversion is the key to success. One thing that is new today is the increasing use of Marketing Automation as provided by companies such as Hubspot and Marketo. Neil is right that this historic use of content marketing isn't new, especially as a cornerstone of a comprehensive marketing plan. But what is new is the use of digital media and social channels to expand your reach.
We at SocialEars have been working closely with Innovative Marketing Resources (IMRcorp), Hubspot, and Marketo on exactly these points and in helping customers better understand the transition of content marketing into the social media domain. Marketing readers of Neil's article should take the time to understand his points to maximize their success.