Join us for the premier social media, marketing, and communications event, brought to you for a second year by SMT. Summer pricing ends August 29, so make sure to buy your pass now!
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The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
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Peter Perera is founder of The Perera Group and a MDM and CRM consultant. He has over 25 years of experience working with mid-size and large enterprise organizations in a broad range of industries to increase customer data usability and value. He is a subject matter expert on customer data management, customer data integration and customer data quality.