Daren Bach is online marketing and social media strategist who writes regular articles and is actively involved in the online marketing world. He founded and runs Provoke Online Marketing - http://www.weprovoke.co.uk
There is unlikely to be no mobile app untouched or tablet unturned as every one hundredth of a second of the Olympics are tracked, updated, tweeted and shared until the finishing tape of the closing ceremony is reached on August 12th. London 2012 is likely to be the most social media shared and...
To be a social business is to be having a conversation and listening to your audience of interested followers and visitor prospects. It may mean more than sending out an email marketing newsletter three or four times a year or even monthly. How really social and interested in feedback, comment and conversation do you think your recipients will feel your business is when you send ‘do not reply’ emails?
By trying to purchase social followers and using auto software for tweeting and spinning blog and article content, a familiar mindset continues to undermine the efforts of the Google algorithm to differentiate between genuine search and social signals and the spammers.
In the current debate over a website’s authority being increasingly determined by Google according to ‘social signals’, it’s important to understand the inherent task of the algorithm. As with all genuine online marketing and link building campaigns, first and foremost, rating is based upon relevance and value to the criteria of the search query.
The first sensible move is to step out of the traditional mindset. It’s more than likely that Pinterest could be mistakenly seen as a straightforward transaction site rather than a social space where both eCommerce and their customers can discover, engage and organise content.