Provoke Online Marketing & Design
Daren Bach is online marketing and social media strategist who writes regular articles and is actively involved in the online marketing world. He founded and runs Provoke Online Marketing - http://www.weprovoke.co.uk
July 23, 2012
To be a social business is to be having a conversation and listening to your audience of interested followers and visitor prospects. It may mean more than sending out an email marketing newsletter three or four times a year or even monthly. How really social and interested in feedback, comment and conversation do you think your recipients will feel your business is when you send ‘do not reply’ emails?
June 18, 2012
By trying to purchase social followers and using auto software for tweeting and spinning blog and article content, a familiar mindset continues to undermine the efforts of the Google algorithm to differentiate between genuine search and social signals and the spammers.
June 14, 2012
In the current debate over a website’s authority being increasingly determined by Google according to ‘social signals’, it’s important to understand the inherent task of the algorithm. As with all genuine online marketing and link building campaigns, first and foremost, rating is based upon relevance and value to the criteria of the search query.
June 11, 2012
The first sensible move is to step out of the traditional mindset. It’s more than likely that Pinterest could be mistakenly seen as a straightforward transaction site rather than a social space where both eCommerce and their customers can discover, engage and organise content.