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Thank you for your comment, I agree that clients get caught up in the hype before they stop and think. To many clients come to us saying they "need to facebook page" when asked why they all too common reply is "because company X have one and we should be generating work from social media"!
It is up to us to educate businesses as why, what and how they should approach social media whilst working with them in the implementation, after all it is their business and they should be the experts in talking about it.