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Rachel has spent the last 15 years helping organizations implement emerging technologies to advance their business strategies.
She understands how networked communications environments can transform how people work, their productivity and their personal satisfaction by aligning their passions, skills and relationships.
Rachel co-founded The Community Roundtable to support business leaders developing their community and social business strategies. Clients including SAP, Aetna, BASF, CA, H&R Block, and CSC benefit from Rachel’s ability to make sense of abstract trends and her ability to see the implications that technical and operational decisions can have on people and processes.
Just a clarifying note - this post, while on my feed, was written by our new parter at The Community Roundtable, Ayelet Baron (@ayeletb on Twitter)
Those are great qualities and definitions for community managers!
Video got stripped when re-published... luckily figured out how to edit/correct but now can't delete my original comment with the video. #Sigh
Thanks Robin. I love getting a ha moments that hit like a brick. This was one of them. It's a bit counter-inuitive because so much of the roles is similar and yet the behavior difference between good social media managers and good community managers is quite different.
Hi Ken -
Glad this is useful - if you click through to the original post it is actually a form for job seekers to fill out but we hope it also provides some guidelines as to what typical skills make up the community management position. Keep in mind that this does not include attributes that are as equally critical to the hiring decision (but we did not include on the form since self-assessments in this area are a bit challenging). Amber Naslund has a great complimentary post on this topic here.
Thanks Heather - this is definitely something that effects B2C and B2B but often in slightly different ways. The volume of feedback and variability in consumer environments is much higher so the tools and techniques of incorporating real-time input into business processes is different - as is the type of relationship the organization is looking to achieve.
How do you indicate presence online without saying anything (feels like everything has been said already today) " "?!?
RT @thebif: Coming to #BIF10? Join us for a little pre-Summit #innobeer on Tues 9/16, @TrinityBrew - sign up here: http://t.co/sxqZxVFXu9
Do it! RT @thecr: If you've been meaning to complete our #CMGR survey now is the time! The survey closes next week: http://t.co/dRFFjuOMLZ
@kwooleyy me too. I like it because it immediately makes you take whatever is going on less seriously. Hope your summer is wrapping up well!
@AmberCadabra let me know!