Ralph Paglia
Director - Digital Marketing- 1986 San Diego: Ralph pioneered Internet lead generation by using dial-in access to Bulletin Board Systems (BBS) with a charter enrollment in the first public access ISP (CompuServe). Generated the auto industry's first Internet Leads by posting vehicle offers on multiple BBS's. News of his success with these early experiments in online lead generation helped inspire creation of automotive Internet Lead providers such as Autobytel.
- 1999 Philadelphia: Ralph was part of original start-up team that launched Cyber Car, an automotive consulting organization that implemented Internet Sales processes into Ford, Lincoln, Mercury, Volvo, Mercedes-Benz, Honda, Acura, Toyota, Nissan and Infiniti dealers thoughout North America.
- 2000 Houston: Led development of Toyota eCertified dealer development program for the Gulf States Toyota (GST) Region. Facilitated Toyota eCertified Dealer workshops for over 100 Toyota dealers.
- 2001 Torrance: Created seminar and in-dealership training program, led team of 25 consultants in national dealer orientation program for Honda's Interactive Network (iN) system roll-out all USA Honda and Acura dealers.
- 2002 Montvale: Proposed, designed and secured funding for in-dealership Internet Lead Management CRM implementation for 322 Mercedes-Benz dealers.
- 2003 Detroit: Ralph led development, wrote Scope of Work and trained over 50 RCS consultants to execute BDC driven CRM Implementations into 600 Ford dealerships.
- 2005 to 2007 Phoenix: Ralph develops, builds and leads a team that markets and sells more new and used cars using digital marketing strategies and tactics than ever before accomplished by a single point franchised dealership.
- 2008 Dearborn, MI: Ralph secures landmark agreement and purchase order from ford Motor Company to migrate 50% of all ford dealerships from conventional local marketing and advertising to more effective digital marketing strategies and tactics
24 articles by Ralph Paglia
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99% of Social Media Experts are Clowns - Gary Vaynerchuk
Aug. 14, 2011 -
Is Google + Providing Users With a False Sense of Security?
July 23, 2011 -
Hey Buddy, Wanna Buy an Online Review?
July 4, 2011 -
Hey Buddy, Wanna Buy an Online Review?
July 4, 2011 -
Social Media - Evolution or Revolution?
June 30, 2011 -
J.D. Power and Associates Announces the Death of Demographics
June 23, 2011 -
Twitter Use Jumps
June 8, 2011 -
Twitter Use Jumps
June 5, 2011 -
Do You Know Your Facebook EdgeRank Score?
June 2, 2011 -
Facebook Success Beyond the 'Like'
May 22, 2011 -
SMBs Turn to Social Before Search
May 19, 2011 -
Facebook Enters Groupon's Arena with Deals Program
May 2, 2011 -
How Engaged Is Traffic from Social Sites?
April 26, 2011 -
Facebook Growth Over, Onset of Slow Decline
April 22, 2011 -
Reaching the Hispanic Market Through Social Media
April 22, 2011 -
Google Analytics Adds Multi-Channel Funnels
April 20, 2011 -
Analysis of Social Media Marketing Examples
April 12, 2011 -
Go Extreme: Why Social Media Success Does Not Walk Down The Middle
Feb. 21, 2011 -
Are You Overwhelmed With NEW Digital Marketing Websites?
Jan. 16, 2011 -
Top 100 Auto Industry Influencers Ranked by Twitter
Jan. 15, 2011 -
Rules of Engagement: Helping to build your online presence
Jan. 6, 2011 -
Social Media Employee Policy Examples from Over 100 Organizations
July 3, 2010 -
The Benefits of Reaching out to your Community.
June 28, 2010 -
Mobile Marketing Campaigns - What is the Cost? Where is the ROI?
Sept. 20, 2009