A major challenge many small business-to-business (B2B) companies face is a tight marketing budget. As a result, small B2B companies must gain a positive return from their paid advertising campaigns because they can’t afford wasting resources. One of the best ways to avoid wasting your marketing dollars is to make sure you are targeting as specific an audience as possible.
One of Twitter's paid advertising feature is Tailored audiences. It lets you upload a list of Twitter users you want to engage with specifically so your ads will only appear in front of users who meet your qualification.
Do you want to discover which users have shared your content without mentioning your Twitter handle? Do you want to know who your top influencers and active users are? To gain these insights and improve your social media marketing performance, here are six social media tools you should use.