October 31, 2014
A major challenge many small business-to-business (B2B) companies face is a tight marketing budget. As a result, small B2B companies must gain a positive return from their paid advertising campaigns because they can’t afford wasting resources. One of the best ways to avoid wasting your marketing dollars is to make sure you are targeting as specific an audience as possible.
October 08, 2014
One of Twitter's paid advertising feature is Tailored audiences. It lets you upload a list of Twitter users you want to engage with specifically so your ads will only appear in front of users who meet your qualification.
September 26, 2014
Do you want to discover which users have shared your content without mentioning your Twitter handle? Do you want to know who your top influencers and active users are? To gain these insights and improve your social media marketing performance, here are six social media tools you should use.
September 25, 2014
Image-driven platforms such as Instagram have given brands excellent opportunities to show the amazing product or service they offer. Hotels are a great example of businesses that can benefit tremendously from these platforms because they can capture the experiences visitors have at their hotels and share the images with their online audiences.
September 18, 2014
Small businesses are always eager to find useful and free tools to improve their marketing performance. Here are five free and effective tools you can use for social media.