A new business development professional working in B2B and B2C for brands and marketing agencies who are migrating online to drive new business.
These are great suggestions - Brian's Agency spotter is one place, there's also AgencyFinder.com and a couple of other sites where you can pay for a pitch to be run.
When you have your shortlist and are ready to meet the agencies, read what to ask the agency at your pitch.
Ginny - thanks for giving FeedBlitz prominence in your article.
Lewis, you guys lead the industry and thanks for commenting on this point. Let's face it you'll never please everyone all the time. I think just being there and listening in social media channels is a great start.
The challenge for organisations providing healthcare is to decide whether to enable healthcare professionals to listen into these channels as well as marketing and customer services teams.
I am working with a brand, LifetimeHealthDiary.com who are creating a patient-centred community care record so that people living with chronic disease in their homes can collate and share health information and wellbeing with their care team and family. We are finding that insurers like this for two reasons
1 - they can quickly assess new applicants for pre-existing conditions by looking at their pharmacy dispensing data
2 - they can cut response times to trigger events by automating alerts based on critical readings (blood pressure, blood sugar etc) and so save ER admissions and anticipate problems before they become critical, thus saving money.
Thanks for writing this article, it's very helpful to see what the outside world thinks of our industry.