You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook.Download now!
Chris Campbell is the CEO and founder of Review Trackers, an online review monitoring and reputation management platform for local businesses looking to manage, analyze, and generate customer reviews on sites like Yelp, Google+, TripAdvisor, Yahoo, and Foursquare, among others.
When it comes to something as complex as understanding the general sentiment of consumers, almost every industry has come to rely on a combination of surveys, social media, consumer reviews, and academic research on purchasing behavior.
Regardless of whether customers gave you five stars or one, thank them for taking the time to give you their feedback. Saying “thank you” is also a great first step towards building goodwill with your loyal supporters and harshest critics.