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Hey Tracy - Thanks for the kind words, I'm happy that you enjoyed the piece. Also, I couldn't be in more agreement with the points you've made about the requirement of a strategy, aknowledgement of failure, as well as there being no 'one size fits all' approach.
I hope you're having an awesome week. Cheers!
That's a great example Gina. Thanks for sharing.
Thanks very much Daniel. It seems that we’re on the same page here in that there is always context that needs to be taken into account when using engagement as a measure of success, because as you point out, the importance of engagement can certainly differ depending on your objectives.
I appreciate the comment and you adding some valuable considerations.
Hey Peter - Great rundown of the new Twitter features.
Let's hope the highlighting of most engaging tweets is just that - a highlight - not a NewsFeed algorthim-like filtering of content.
Thanks for the post.
Hi Zach –
I think your curiosity about Facebook changing their stance the prospect of Pages urging their fans to more frequently use Interest Lists – if it catches on – is well founded. They’ve proven time and time again that they’re not afraid to not just tinker, but make big changes to their platform.
This said, if we’re all going to hang with Facebook for the foreseeable future as a channel through which to connect with our consumers, I think it’s imperative that we take action to positively address the changes Facebook makes, particularly when they negatively impact the effectiveness of our efforts. If Facebook views changes in how we all decide to use their platform, using the tools they provide us, as an exploit, then there’s not much we can do about that… except for dropping the platform all together (which some have had success doing).
You’ve made some great points that are certainly worth consideration. Thanks for your comment.
Hey Justin - Seems like we're on the same page here.
RE: Snapchat vs. G+, I'm inclined to agree, though it probably depends on the demo being targeted.
Anyway, thanks for the comment.