With the first financial report posted since Facebook went public, is time nearly up for the behemoth social network? And is this the first sign of a bubble bursting within the information economy?... "The prophets have spoken, the returns are in, turnover and profits are down and Facebook, my friend, is dying."
What constitutes ‘good’ brand messaging is a vexed question. With a plethora of definitions, delivery methods and platforms for engagement, digital strategists have their work cut out pinpointing audiences and effectively conveying brand worth in a way which has meaning and value for both client and consumer. The application of psychology can be very effective in targeting and strengthening message – Richard Conyard explores four key psychological techniques which, used wisely, can be powerful aids to digital strategy