August 09, 2012
With Facebook moving into mobile ads, is this all for social mobile marketing? SoLoMo promises much, but has delivered little to date, so where to next for our social mobile campaigns?
August 01, 2012
How do you quantify Twitter engagement and how do you rate against the metrics available, are they 100% accurate or do we need to take them with a pinch of salt?
July 29, 2012
With the first financial report posted since Facebook went public, is time nearly up for the behemoth social network? And is this the first sign of a bubble bursting within the information economy?... "The prophets have spoken, the returns are in, turnover and profits are down and Facebook, my friend, is dying."
July 26, 2012
What constitutes ‘good’ brand messaging is a vexed question. With a plethora of definitions, delivery methods and platforms for engagement, digital strategists have their work cut out pinpointing audiences and effectively conveying brand worth in a way which has meaning and value for both client and consumer. The application of psychology can be very effective in targeting and strengthening message – Richard Conyard explores four key psychological techniques which, used wisely, can be powerful aids to digital strategy