The Media Octopus
Head of Agency
October 22, 2014
What's the difference between paid, owned, and earned media? If you're looking for easy-to-understand definitions, The Media Octopus has pulled together a great infographic that explains everything.
August 28, 2014
Our infographic explores the Whys and Wherefores of when to think about using social video, and how to get the best out of it as a brand. Our four pointers take you from ideas to measurement. Enjoy!
July 24, 2014
When you consider that 66.7% of public brand mentions on social media come from Twitter, it’s worth taking the platform seriously. Everything from the design of the headers and logos, to the time and structure of the tweet needs to be on form for your brand to succeed and stand out on the channel; social reputation and the way you interact with your target audience in a target moment is key on such a public platform.
June 17, 2014
From Twitter to Pinterest, the digital landscape has never been richer, but challenges can also arise for SMEs when using these online platforms which may not have been anticipated. Our infographic gives you a few hints and tips to effectively manage your small business social media campaign.
March 04, 2014
During the 86th Academy Awards, from 8:30pm to 12am ET, 14.7 million tweets were posted across the globe, with seven million incorporating the hashtags #oscars and #oscars2014. It’s certainly fair to say that Twitter was buzzing with activity throughout the duration.