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It really seemed to bubble up in late-2011 for me.
I feel like there are two types of people who are voicing an issue with Klout right now. The first, like Rohn Jay, have real issues about how Klout is pulling data and what purposes the system serves. Then there is another group who are upset because their scores went down.
It feels a bit like the OccupyWallStreet movement. Some people with specific and valid issues, and some people who only vaguely understand who they should be upset with, or what they should be upset about.
Personally I've come to the conclusion that Klout is primarily a misguided waste of time. I put it in a similar class as most 4Square acitivations: The only real consumer value is a coupon or product sample for a brand you're unlikely to ever patronize unless they give you more coupons.
Unfortunately, I think there will always be a demand for a Klout. It boils it all down to one simple number, and many brand managers would rather have a simple falsehood than a complex truth.
Totally agree. There's a great chrome extension that gives you a little G+ square so even when you aren't on a Google site, you know when you have updates. Addictive.
Thanks Dr. Mani, I'll be sure and check it out.
Well said Mike, thanks for sharing your thoughts.
Thanks for the comments everyone. Just to be clear, I'm a big believer in social rewards and the more sophisticated use of game mechanics/game theory. Maybe it's just semantics, but to me the term "gamification" denotes the use of this method in a slipshod, short-sighted manner.
As Adena noted, we're working together on projects and I'm learning every day what goes in to properly understanding the behaviours and needs of the people you are trying to engage. I'm sure I'll make plenty of mistakes along the way, but hopefully those will be "short-term" mistakes which can be corrected.