There are many myths when it comes to marketing. Sometimes it seems to make sense to mimic what others are doing rather than focusing on what would work in your own specific business case. Sometimes it’s hard to see how a successful business approaches marketing behind the scenes when we only see the flashy outer shell of their strategy. Here are the top three marketing myths debunked.
A well run page will reflect well on your business but an abandoned page with unanswered questions, comments and few updates can reflect very poorly. If it looks as if someone created a Facebook page “just in case”, maybe they did, a good example of consumer awareness and brand transparency in these modern times.
Most Americans still think they need Gym shorts for Foursquare. In fact, while only 3% have claimed to checked in this year, it is even down from the year before. The concept of “checking-in” will probably soon be replaced by “Opting-in” to share location data.
The upcoming presidential election is being looked as the Second Social Media Decision after 2008. Join this discussion on location from the Tampa Convention Center at the Republican National Convention via Google+ Hangout.