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I've never regarded web design/development and seo to be separate processes! Every web development project should start out with agreed objective the site is required to achieve.
SEO is not a dark art or some mysterious, magical process but should be an integral aspect of every element and piece of content on the site. It is not too difficult, if the right research has been carried out, to identify the appropriate combinations and terminology searchers use.
Admittedly, the search landscape is a bit like shifting sands but there are some basics, as outlined above that if consistently applied, provides the basis to build on using all the other options and facilities that are available. There are still 1000s of sites that don't even get close to the above basics.
In addition to the title tag hightlighted above, not sure if the example used is the best, having a good, descriptive meta description is also important, not necessarily for seo, but in the context of your serp result helping acheive that all important first clickthrough: blog.web-media.co.uk/search-engine-optimisation/using-description-tag-creatively-to-boost-conversion
Content is King! It's the oldest cliche in the SEO world but still true and will continue to be true regardless of either Google or any other search engine chooses to do!
There has always been a process of trying to identify the pre-eminent ranking factor that if we all focus our attention on our content will rise to the top of the search pile. Backlinks, text-links, anchor text etc etc. All impact but only help where the content linked or pointed to is of a quality that those directed or encouraged to visit and consume consider it to be worthy of their attention.
Content Marketing is the order of the day, the buzz topic, the band-wagon to jump on but is nothing really new! Content has always been 'marketed' th only difference now is that there are many more platforms for it to be used.
Good themed, informative and interesting content will rise above the mediocre stuff simply and primarily written with SEO in mind!
The hyperbole surrounding social media, regardless of the platform, is what really disappoints with 'gurus' promoting this, that and everything with very little substance behind the claims.
SM is not a panacea, only one element of an overall inbound marketing strategy and not all SM are equal or suitable in every strategy.
Your 2nd last paragraph is right: "But the same timeless marketing fundamentals, like how to tell a story and position your company in a crowded marketplace, still apply." The internet, social media and the rest have just expanded the channels we can use.
Both agree and disagree!
Agree with the general thesis but also agree with Mike that an essential part of marketing is knowing what your competition are doing and doing it better, regardless of what the platform being used!
Agree, content is king and always will be as evidenced by the recent Google Panda/Farmer algorithm updates to weed out low-quality, sub-standard sites and scraped content from their serps.
Nothing I do for clients is simply to boost headline metrics like visits as that can sometime be relatively straightforward to achieve. The important metrics relate to engagement and conversion which are both sides of the same coin.
There is really no point spending all that time, effort and money to simply let interested searchers bounce before you have had time to engage with them. SEO is about the process of identifying the keywords being searched, understanding their commercial value and supplying content that addresses that searched for question and intent.
Agree! Social Media is not a panacea and only one element in an overall inbound marketing strategy. And, each element has to stand on its own feet and provide value for that strategy.
Rob Willox @RobWillox