There are plenty of reasons that Google Authorship might be a wise addition to your page template. Setting it up is a process that can appear complicated at first, but it actually consists of several fairly simple steps. Here are the different methods, depending on how many authors your website has.
Over the past year, 171% more queries are showing up as ‘Not Provided’ in analytics reports, and it’s a trend that’s likely to continue. The options to overcome this are fairly limited – the change is part of Google Search, rather than in the way Analytics collects data, so switching to a different platform would not restore the ‘missing’ keywords.
Google Analytics is unarguably powerful for a wide variety of different forms of website analysis, but step off of your own site and it becomes a little harder to track visitors, where they arrive from, and how they found you in the first place. Luckily, there are several ways that you can identify social media referrals in your data – and not all of them even need any action on your part in order to set them up.