October 15, 2011
Despite the increasing availability of tools to help them link their campaigns to the bottom line, the majority of marketing executives are dissatisfied with their companies’ ability to measure marketing and social media ROI. News flash: It’s not that you have bad metrics. It’s that your marketing sucks.
September 21, 2011
An open letter to Facebook to "open up possibilities, not preferences," and to "Stop reinforcing shallow notions of selfhood bound up with consumerism and egocentrism."