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Thanks for the great read.
We've found, with our [MindTouch] customers, that by focusing on customer success with their products, ie- making their customers kick ass with their products, they yield a great many benefits. In short, when your customers kick ass with your products you win. Go figure, right? So, it's not just about during the sale, but making sure you're delivering an awesome customer experience that focuses on making them experts with your products.