With all that choice available it can quite often be very confusing for small business owners who are focused on doing what they do best: delivering value for their clients, regardless of the niche they are in.
It’s not even just e-commerce sites that allow reviews either. Local Directory sites allow customers to review businesses, whether the business encourages them or not. This freedom of opinion on the internet means it has never been easier for someone to find out what others think of your business.
Is Your Online Reputation Quietly Killing Your Ad Campaign? Advertising is an investment, in some cases a very expensive and time consuming one, but the way consumers respond to advertising is changing. The internet has allowed consumers to research every detail of your company and brand, in many...
While there are benefits to dipping your toe in the water of multiple social media sites, setting up multiple profiles and then not utilising them effectively may have a negative effect on your business image.