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Chris, I apologize for how I started with my comment. First thing in the morning while still laying in bed looking over my feeds not having coffe yet and after dealing with the issue all day yesterday I was out of place and that's no excuse. I did come across agressive and I guess that's somewhat how I operate sometimes and was totally my fault.
However, to respond to a few of the above comments there after; I don't see where Instagram was thinking it's users were "idoits". With such a large user base and including what how they were making changes in the TOS could have been a way speaking to all users that took the time to read them. If it wasn't for the press and other sources we may never have noticed the changes. For them to respond in such a short matter of time either because they've noticed the increasing rate of accounts canceling or the immediate reaction of everyone through the blogs/press they follow, they took all that into consideration. Yes, they did have intentions to make these changes without a doubt. They didn't get "caught" doing anything. These changes were to take place in Jan. 2013, allowing more than enough time for users/consumers to make their decisions. Getting caught to me would be, in the act of or thereafter. They proposed a general change to be taking place and this was thier way to reach those users. There's not many "listening companies" out there period as I mentioned earlier. When a company as big as them want to make a change, the last thing they do is ask the consumers "what they want?" and just make the changes.
People are always going to move on to the next BIG thing regardless of bad PR. Myspace vs Facebook? I don't recall there being a big fuss about anything Myspace was going to do to jeopardize user privacy. Facebook came along it was seen as the new, and next BIG thing. I will agree this did however hurt their reputation and leaves a spot in the back of everyone's minds when will Instagram make this change. I'm sure all this will blow over sooner than later and it will still remain a bigger conglomerate for photo sharing tools. All PR is not bad and sometimes helps a persons reputation in some ways, kind of makes people pay a little more attention to them but this case is a little different. I just feel this was there way of making a speech and when it was made, and they felt the pain of the users, they handled it respectfully but was no attempt to apologize. Chris, in no way did I intend to attack you and I apologize. As a marketing consultant and business owner I understand what they are trying to do especially since Facebook has bought them and I'm sure it will be a mirror effect of Facebook advertising based on the information we decide to share.
Quit crying about it, sorry you didn't get the apology you were looking for, I don't think anyone was owed any apology. The important thing his that Instagram responded to the backlash and respects the user base no matter how it was worded. There's many companies out there who don't have that kind of respect for its users and make decisions regardless of how you feel. Take it how you want but I don't feel an apology was owed to anyone.