Ross Richendrfer is digital strategist and Tech PR professional who is passionate about analyzing the trends and tools that are changing the industries he's a part of (both Tech and PR).
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A precious few social media networks ever come into existence, and fewer still make it out of their first few years with a large and active user base. LinkedIn is one of the rare few that has not only started strong but sustained success and grown in its adolescence. In this post, LinkedIn Social Media Strategist Deanna Lazzaroni provides a behind-the-scenes look at LinkedIn and sheds light on some of the things that have made the platform so successful.