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Great post here! Social currency is key to targeted influence and advertising. I love how they used this for payment. I think they should continue to either allow the influencer to pay with social currency or offer it once a month as an option as multiple posts would reach more of their network. The model is innovative and when it comes to targeted impressions I think it is brilliant. Sharing!
Nice post, I think there are some other variables to consider. It is too bad you didn't keep the ratio of your tweets the same, because a change in that can impact the outcomes. I curate a lot of content and dind that if volume increases your diversity needs to increase a bit. Monoculture tweeting cannot maintain higher volumes.
I think quality and relevance also play a role. The followers determine capacity also. High engagers vs. low engagers will change the volume capacity. Good post.
Nice post Pam, Tons of good advice here. I like how you start by focusing on the right questions. When you really think about your platforms from the user you get new direction and insight. I also love that you focus on not just getting new followers but taking care of the people already engaging with you. I think they can help you find your voice. Cheers!
I think there is more to the story here. Klout is no different than any title, you can have a college degree and be an idiot while another guy sitting next to you with the same GPA is perfect for the job. Klout is wearing a nice watch, driving a nice car, it is having something other people value. If you put a Klout score on your resume and the employer hires you it works and proves it is working. Many things have little real value but if we possess them we market their value. People don't only buy the best possible product they are influenced by Klout and marketing.
I also find the mechanics of Klout useful because it gives some metrics totally accurate or not like who they engage most with, who engages their content, what topics they talk about, what topics they talk about that are most responded to. I find it a gold mine without having much to do directly with the numbers. Like any tool it all depends on how you use it. Twitter is worthless to some and a game changer to others.