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I'd argue that this assesment ot winning at social. McDonald's does get plenty of interaction, but it's overwhelmingly negative. I did a posta bout this recently, looking at how McD's unfortnately-structured posts show that they are pretty unaware of how modern marketing works: http://www.socialmediatoday.com/content/2-bad-facebook-posts-and-2-good-ones
I agree that the sell is still there, but I think the dynamic has changed. It has actually gone back to the days when you would buy products from teh person who made them. People demand more than just lip service or "buy this." They want a relationship with brands before they jump in bed. If you want proof, check out teh Facebook pages of brands that still don't get it, like McDonald's and Best Buy.
This is especially true on social. I recommend reading Gary Vaynerchuck's book "Jab,Jab, Jab, Right Hook." It is all about the fact that social success requires you to "jab" for a while - engaging your audience - before you go for the kill. Content should be the jab, not the right hook.
Thanks for reading, Mary Grace! It's more about changing what we see as being important Facebook metrics. Sentiment, on/off topic comments andinfluencer engagement help paint a picture of the true effectiveness of posts, as opposed to "likes", which really don't tell us much.
Thanks for the comment Ajay! I agree, the first thing we should ask ourselves when creating any piece of content: "Would I be interested in this content if I didn't work here?"
Expert tips to jumpstart your organic content distribution! http://t.co/jw1dMS4YbB
@Upworthy It's also about being a degenerate.
Jump start your organic content distribution with expert tips from @benharper87 and @JoePulizzi http://t.co/mnuMmM1Fxo via @orangemagazine
@JoePulizzi Hi Joe - just wnated to let you know that the blog post I interviewed you for is up. Thanks again! http://t.co/Wn0YyAeuzU
@benharper87 Just wanted you to know that the blog post I interviewed you for is up. Thanks again! http://t.co/Wn0YyAeuzU
Sign I'm getting old: in order to allow myself to have Count Chocula for breakfast, I have to mix it with All-Bran.
Alright, Bears, let's get this over with.
Fox nfl seems to have small pecker syndrome. They don't go 10 minutes without calling America the greatest country in the world or calling the military the best military in the world. If you really believe it, you don't keep saying it to try and convin
Who is this comedian on the fox nfl pregame show? He's terrible
And can we get rid of either the treasurer or the comptroller? Do we really need two people with the same job?