I am an award-winning web content producer, online and traditional marketing strategist and copywriter.
The key to success in the digital world lies in understanding the customer – knowing what they are looking for and giving them a reason to cut you a piece of their valuable time.
I use a combination of web analytics, customer research and an understanding of how users approach the web and social media. This has led to proven success in building online audiences.
I agree that the sell is still there, but I think the dynamic has changed. It has actually gone back to the days when you would buy products from teh person who made them. People demand more than just lip service or "buy this." They want a relationship with brands before they jump in bed. If you want proof, check out teh Facebook pages of brands that still don't get it, like McDonald's and Best Buy.
This is especially true on social. I recommend reading Gary Vaynerchuck's book "Jab,Jab, Jab, Right Hook." It is all about the fact that social success requires you to "jab" for a while - engaging your audience - before you go for the kill. Content should be the jab, not the right hook.
Thanks for reading, Mary Grace! It's more about changing what we see as being important Facebook metrics. Sentiment, on/off topic comments andinfluencer engagement help paint a picture of the true effectiveness of posts, as opposed to "likes", which really don't tell us much.
Thanks for the comment Ajay! I agree, the first thing we should ask ourselves when creating any piece of content: "Would I be interested in this content if I didn't work here?"
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@Upworthy It's also about being a degenerate.
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@JoePulizzi Hi Joe - just wnated to let you know that the blog post I interviewed you for is up. Thanks again! http://t.co/Wn0YyAeuzU
@benharper87 Just wanted you to know that the blog post I interviewed you for is up. Thanks again! http://t.co/Wn0YyAeuzU
Ok, so I attended a Transformers convention today, and I'm not ashamed of my nerdiness
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Chromeo at the Riv.
First time in a bowling league. Averaged 90 points per game. Look out world, Ryan's a comin!
Will the illini win one big ten game this season? Looks like the answer is no.