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Marketing analyst for a start up company specializing in lead generation (social media, webside creation, partner outreach, blogging)
I was discounting LinkedIn only because it seems the obvious first choice for CEOs as its so much more professional than social. I was moreso referencing the popularity of CEOs on Facebook, Twitter and G+ only (my mistake - I blame if on Friday). In my own personal experience I've noticed that the content, users and themes on G+ are more professional in nature, thus attract those who value platforms like LinkedIn. I think what will be interesting is seeing how LinkedIn takes advantage of this unique niche of users! There is definitely a lot of money to be made, as well as influence at stake. Happy Friday Brad.
I really appreciate this post Lisa! As someone who took 5+ years of french and zero spanish and is now in charge of running the entire social media efforts for a very influential Latino band, I sympathize with stressing that it is less about understanding the language, and more about understanding the culture of the audience you are addressing. I have found that using images is always a great way to bypass any language barrier!
It seems like Google+ can rest assured that the majority of its users are higher-ups and that CEO's prefer that platform as opposed to all other social platforms.